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The INBXR Score v1.0

A credit score for your email sending reputation.

The INBXR Score is a single 0–100 number, graded A–F, that tells you how healthy your email program is — and where it's headed. It's built on the 7 Inbox Signals every list broadcasts, and it's the standard we use to evaluate senders, certify partners, and power the public sender registry.

Think of it the way lenders think of a FICO score. One portable number that anyone can pull, that summarizes risk, and that you can actively improve. Except this one is about whether your next campaign reaches the inbox.

Legacy reputation scores
Grade what already happened
IP-reputation scores read your past sending behavior — complaints and bounces you've already generated. By the time the number moves, the damage is done.
The INBXR Score
Predicts what breaks next
A leading indicator. It reads the list-health signals that cause deliverability problems before your next send, so you can fix them ahead of time — not after a campaign lands in spam.

How the score reads

A 0–100 composite of the 7 Inbox Signals, rounded to an integer and mapped to a letter grade. The bands are fixed and published — the same scale for every sender, every time.

A
90–100
Excellent
B
75–89
Good
C
60–74
Fair
D
45–59
At risk
F
0–44
Critical

Full score vs. Lite score

Five of the seven signals read your list's per-contact engagement — data only your ESP holds. So the score comes in two honest tiers. We never present one as the other.

INBXR Score
Full · all 7 signals
Reads list-side signals: engagement, acquisition quality, dormancy, decay velocity
Reads domain-side signals: authentication & domain reputation
The true predictive score — what breaks next
Requires connecting your ESP (or a one-time CSV upload). Free to start.
INBXR Score Lite
Domain-side · 2 signals
Authentication Standing (SPF / DKIM / DMARC / one-click unsubscribe)
Domain Reputation (110+ blocklists, provider mix)
List-side signals require ESP data — shown as pending
Computable for any domain, with no signup. This powers the public registry and embeddable badges.

The 7 Inbox Signals inside the score

Each signal carries a fixed weight. Domain-side signals (highlighted) are what the Lite score can read for any domain. See the full methodology for every formula and data source.

01
Bounce Exposure
25 pts
02
Engagement Trajectory · MPP-adjusted
25 pts
03
Acquisition Quality
15 pts
04
Domain Reputation · Lite
15 pts
05
Spam Trap Exposure
10 pts
06
Authentication Standing · Lite
5 pts
07
Decay Velocity
5 pts

A versioned, stable standard

A standard is only trustworthy if its methodology is stable and its changes are documented. Weights and formulas are versioned; we publish a changelog rather than silently re-tuning.

v1.0 — Current. 7 signals, fixed weights (25/25/15/15/10/5/5), A–F bands at 90/75/60/45. Trend language only; no day-count predictions until cross-sender historical data supports them.
Methodology — Every formula, data source, and the things we explicitly refuse to fake are published on the methodology page.

Get your INBXR Score

Check any domain's Lite score free, or connect your ESP for the full predictive score.

Score my list → Browse the public sender registry · Add a score badge to your site